The presenter made the comment after expressing the controversial view that teachers shouldn’t have tattoos.
Watch: Who are you? Hilarious moment interviewee asks Piers Morgan to identify himself
After the segment discussing the topic came to an end, Morgan suggested he might get a tattoo himself, asking Reid: “What would I do? ‘Legend’ across my forehead?”
Reid replied: “Something else if you’re gonna do your forehead”, to which Morgan asked: “B***end?”
He immediately raised his hand to his mouth in shock as Reid and crew members off camera laughed in surprise.
Morgan then mocked everyone for acting like he had “said something outrageous” as he claimed it’s what they “literally call [him] all day long.”
Many viewers recorded the moment and posted it on social media. Find the clip below – language warning: Morgan says the word “b***end”.
“#PiersMorgan just admitted he’s a *b***end live on GMB,” one viewer wrote, with another stating they had “just spat coffee in [their] cornflakes”.
Another viewer added: “Absolutely love that @piersmorgan called himself a b***end live on GMB.”
Still, other people weren’t so impressed by Morgan’s views, with one person writing: “Tattoos [affect your] ability to teach ?
“From what Piers said on TV this morning the word ‘b***end’ when young children would be around at this time for them to hear, is more on of an inability to present a morning tv show. I’m sure the headmaster wouldn’t use that word. [sic]”
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