Plans revealed for crystal ball music venue MSG Sphere in east London

This is the first artist’s impression of the MSG Sphere, the music venue proposed for east London.

The crystal-ball-style structure, near the Olympic Park in Stratford, will feature a vibrating floor so its 18,000-strong crowd can feel the bass and a holographic concierge to welcome them.

Early designs suggest the steel structure will be covered in LED panels. MSG has not released formal dimensions of the London venue yet, which is expected to be slightly smaller than a similar arena in Las Vegas.

The venue will be able to show films across its interior in ultra-high definition, with an audio system designers boast can bounce sound with such accuracy that two people next to each other could hear the same performance played to them in different languages.

The floor will use ultrasound to create vibrations from the bass, which the designers say will stop low frequencies annoying neighbours.

As part of a charm offensive before submitting its planning application, MSG Ventures, the company behind Madison Square Garden in New York, is replicating some of the Sphere’s visual and audio affects in miniature inside the Olympic Park’s Copper Box arena.

The Sphere would be the sister venue to the stadium in Las Vegas. It is proposed for a five-acre spot in the London Legacy Development Corporation’s planning area, near Westfield shopping centre.

The site is currently an open-air lorry and storage facility that MSG bought in a £60 million cash deal. David Dibble, chief executive of MSG Ventures, said: “We want a fantastic, immersive audio and visual experience in MSG Sphere, but we also want to be cautious with the manner we’re isolating the sound to keep it from spilling outside of the venue.”

Referring to the holographic concierge, he said: “We wanted a clever way to let guests experience the venue, ask for directions, find the shortest queue for food or beer, or find if they are close to their seats. This is a holographically enabled guide that answers those questions for you.”