Sainsbury’s Dyson sale: v6 vacuum offer sparks online frenzy as shoppers seize on news of £50 deal

Harriet Brewis
Customers flocked to the retailer to nab the deal: Getty

Shoppers have flocked to Sainsbury’s stores across the country in the hope of nabbing a £50 Dyson vacuum cleaner.

Information leaked online last night revealed major discounts were due to hit shelves this morning, with Dyson v6 Trigger cleaners set to drop in price from £149.99 to £50.

Bargain hunters seized on the news, with a number waiting outside branches of the supermarket from the early hours of Wednesday to get in on the deal.

But many of these customers were sent home empty handed, not knowing only “selected stores” were offering the electrical goods promotion.

The Dyson v6 vacuum was among the models on offer

Twitter was flooded with complaints from angry hopefuls, with multiple users insisting the whole thing had been a “scam”.

However, Sainsbury’s has confirmed the price drop was legitimate, “but only on selected Dyson and Gtech vacuums in selected stores.”

The retailer’s press team told the Standard that only a “very small number” of units had been subject to the discount.

Other representatives apologised on social media for the “miscommunication”, explaining the promotion was “correct” but was part of limited sales to clear a “very small amount of residual stock.”

An anonymous source leaked the upcoming price-slash with the discount site last night.

And unlike numerous Twitter users who have complained of “wasted” trips to the shops, has been flooded with comments from happy customers.

Alongside images of receipts confirming £50 Dyson purchases, the site has published names of stores found with stock so far: Cambridge, Irvine, Sainsbury’s Sury Basin Store in Kingston upon Thames, Bamber Bridge Preston, Darnley Store in Glasgow, Abbey Wood Holborn.

The Standard has contacted Sainsbury’s for a full list of participating branches and confirmation of the number of units subject to the sale.

Missed your chance at the in-store Dyson deal?

Here are eight more vaccum deals on now and don't forget to check out the Currys Black Friday Sale on now — if you find the same product at Currys for less when Black Friday officially starts on November 29, you will be refund the difference.

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