Sean Spicer marched into his daily briefing with reporters on Friday afternoon ready to update them on all things Donald Trump - but all was not quite as it should be.
Mr Trump's press secretary was wearing his flag pin upside down.
Social media users were quick to point out that an upside down American flag is officially recognised as a signal of distress.
It was mused that Mr Spicer might be trying to send out a covert message that he might be in trouble.
The press secretary fumbled with the pin to right it, as the waiting press pack cracked up with laughter.
DISTRESS SIGNAL?? Sean Spicer's American flag lapel pin is upside down. What does he know that we don't?? pic.twitter.com/OOINnjGvBw— Ben Bradley (@BenBradleyTV) March 10, 2017
In Thursday's briefing, Mr Spicer opened up with: "Good morning." The problem was, it was close to 1pm in the afternoon.
As the press pack laughed, he explained: "It’s not my fault! It’s on the paper!”