Shoppers in disbelief as Imperial Leather reveals 'hidden use' for iconic soap bar stickers

You might have been storing your soap the wrong way up for years
You might have been storing your soap the wrong way up for years -Credit:UIG via Getty Images

Anyone who has ever bought soap from iconic brand Imperial Leather will know the red and gold sticker that features on every bar - but did you know it's not just for decoration?

The soap has been a staple in many households for nearly a century - and if you've ever had a bar in your bath or shower, you'll know how difficult that little sticker is to remove. Its particular stickiness was something that cropped up in conversation on social media recently, which unwittingly led to a startling confirmation from the brand itself, The Mirror reports.

After one person joked on X, formerly known as Twitter: "If the relationship isn't as strong as that sticker on Imperial Leather soap, I don't want it." And someone else asked: "How does the sticker stay on Imperial Leather bars of soap right to the end?"

But one savvy shopper chimed in with a possible answer as to why the sticker is so persistent. "I believe you're supposed to have it in your soap dish/on the sink with the label side down. Stops soap getting a 'soggy bottom'."

And indeed, Imperial Leather has since confirmed that this is the case in a statement made to MailOnline. A spokesperson explained that the "sticker on the top is for a long-lasting bar and preventing mushiness" - essentially acting as a miniature built-in soap dish.

The brand elaborated: "When the soap is used, the sticker will make and keep the top surface, where the sticker is on, concave. After use, the soap is supposed to be upside down. The concave surface will help water run out from the bar and minimise the touching surface on a soap tray."