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Oxfam is proving second hand is sexy with the help of Sienna Miller.
The Factory Girl actor is the face of the charity’s new #SecondHandSeptember campaign which aims to shed a light on the devastating effects of fast fashion.
Want to take part? The challenge is to buy only pre-owned clothes for the month of September, and donate any garments you no longer love. The fashion and textile industry currently accounts for up to 10 per cent of global greenhouse gas emissions, according to Quantis, and avoiding buying new is one way to try and slow production.
“I am delighted to be the face of Oxfam’s Second Hand September to help draw attention to how choosing second-hand fashion can be kinder for our planet,” said Miller, who will be visible in the windows of more than 500 Oxfam shops across the UK. “These small changes can make a huge difference. And rooting around in a charity shop is like hunting for treasure. Be a magpie!”
The garments pictured on the actor – be it the pop-lime green halter gown or dusty pink frock – will be available to purchase in an Oxfam pop-up shop in London’s Selfridges from the September 6, and will stay open until the end of December.
Bay Garnett, stylist and charity shop devotee, has curated the shop. “I have always loved charity shopping - the creativity involved in putting random clothes together to make an outfit, and the independence of choosing second-hand,” Garnett said. “But aside from the fun, we all need to think about shopping second-hand with the climate emergency in mind - so that we’re using less of the planet’s virgin resources, and sending less to landfill.” Can’t get to Selfridges? You can support the cause by shopping on Oxfam’s shop online as well.
As autumn creeps in, Miller makes fending off any chill effortless in high-waist jeans, a striped buttoned shirt and statement, wide-lapelled faux fur leopard coat. So before you splurge on a new coat this year, think twice before purchasing one brand new.
“The climate crisis is already wreaking havoc on people’s lives with extreme weather events that are destroying homes and harvest,” said Danny Sriskandarajah, Chief Executive of Oxfam GB, of the true issues fast fashion is contributing to. “Choosing second-hand is one way we can leave a lighter footprint on the planet while sending a message to retailers that we want them to slow down fashion.”
Importantly, Sriskandarajah continued, “by shopping at Oxfam, you’re also raising money to help some of the world’s poorest people cope with the impacts of climate change.”