Soccer Aid 2024: Who is Steven Bartlett playing for England?

The Dragon's Den star will join Soccer Aid for a third time
-Credit: (Image: ©UNICEF/Soccer Aid Productions/Stella Pictures)


Soccer Aid is back with a big line-up of stars taking part in the charity match. The game will be held at Chelsea’s Stamford Bridge for a second time on Sunday 9 June.

Thousands of fans have grabbed tickets to watch the celebs and sport professionals battle it out on the pitch in aid of charity UNICEF. Millions will also tune into the live broadcast on ITV1, STV and ITVX.

Among those taking part in its 13th year is Steven Bartlett. The entrepreneur and Dragons’ Den star is back again for his third Soccer Aid stint where donations from Soccer Aid go to help give children the best starts in life.

READ MORE: Soccer Aid 2024 date, tickets, how to watch on TV and team line-ups

Bartlett co-founded the multi-million pound company Social Chain from his bedroom in Manchester at just 21 years old and has since gone on to invest in several companies. He also hosts his successful podcast The Diary of a CEO.

Steven, who was born in Botswana before moving to Plymouth at the age of two, has interviewed some of the biggest names in entertainment, business and health on the podcast.

At the age of 28, he became the youngest ever investor on the BBC programme Dragons' Den. He has also released a book, titled Happy Sexy Millionaire.

Previously speaking to the Manchester Evening News, Steven, a Manchester United fan, said of his Soccer Aid return: "I couldn't be more excited. It’s an honour and a privilege and I couldn’t think of any reason not to sign up again.

"For starters a record breaking 15 million was donated to UNICEF last year, and having been exposed to the impact that money has on lives all around the world is reason enough. But then from a more personal reason, it's just a huge amount of fun from start to finish."

Steven, 31, will be playing for England alongside new faces such as I’m A Celeb star Sam Thompson, cricketer Stuart Broad, Strictly Come Dancing star Bobby Brazier and former Chelsea icon Eden Hazard.

Other returning players for the England team include Sir Mo Farah and Steven Bartlett joining footballing legends Jermain Defoe, Jill Scott (Captain), David James (Professional Goalkeeper), Gary Cahill, Joe Cole and Karen Carney.

You’ll also spot Miniminter, Paddy McGuiness (Celebrity Goalkeeper), David Seaman (Goalkeeping Coach), Tom Grennan, Jack Wilshere, Alex Brooker, Erin Doherty, Steven Bartlett, Danny Dyer, Theo Walcott and Ellen White on the pitch.

The World XI FC line-up features celebs and former pros including returning team favourites Usain Bolt (Captain), Jesus Perez (Coach), Roman Kemp, Martin Compston, Lee Mack, Theo Baker, Tommy Fury, Maisie Adam, Eden Hazard, Diamond, Roberto Carlos, Kaylyn Kyle, John Obi Mikel, Jason Manford, Petr Cech, Patrice Evra and Michel Essein.

Frank Lampard joins Harry Redknapp and Robbie Williams as England manager and facing them down will be Mauricio Pochettino, returning as manager for Soccer Aid World XI.

The live show will be hosted by UNICEF UK Ambassador Dermot O’Leary, who will be joined by Alex Scott with Sam Matterface and Iain Stirling commenting again.

Soccer Aid takes place on Sunday 9 June at Stamford Bridge.