Stacey Solomon says 'sorry' to fans after move she 'fought hard' for leaves her emotional

Stacey Solomon was left apologising to her fans after something she 'fought hard' for appeared to be a complete success. The Loose Women star was left sharing her nerves on Wednesday (May 1) as she kicked off the month by officially revealing a new product from the company she invested in.

Stacey was thrilled last year when she revealed she'd invested in an eco-conscious, woman-owned business called REHAB. The London-based company was established by Vicky Ellis and Anastasia Tozer, selling products such as hair oils, heatless curlers and shampoo sheets.

It was the first time that Stacey had personally invested in a company and at the time described the move as a "huge moment in my life". She said she decided to invest in REHAB after using one of their haircare products that she "loved everything about". She went on: "I then brought more from the business and realised just how clever & incredible this business was."

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After releasing her first product, a hair perfume, since joining the company last year, this week, she shared a picture of the new hair oil alongside her morning cuppa, with the mug personalised with 'REHAB' and its founders' names.

Alongside it the Sort Your Life Out host wrote: "Today we launch our very first new oil for Rehab and it's something so many of you asked me for and I fought hard to develop. It's taken lots of investment from the company so I'm so nervous for it to launch today I really hope you love it."

She continued after admitting her nerves: "It's not a replacement to our dose 1.0 oil, it's actually to do before it in your routine. I'll explain it all as soon as I'm back from the school run but eeeek my stomach is turning over," adding a crying laughing emoji and a monkey covering its eyes emoji.

True to her word, Stacey showed the product off for the first time and documented how she uses it before saying: "I'm actually so nervous today but I'm so proud of this oil. I just know it's going to change so many people's hair journeys for the better [face holding back tears emoji]. Anyway, sorry for rambling but here it is, Matcha Dose 0.0."

But it appears she had no reason to be nervous as the new product was so well received Stacey was left apologising that it had sold out. She wrote in a post shared to her millions of followers on her Instagram Story: "The girls have just rang me, you've sold us out! You've sold us out of our Matcha oils today! I honestly can't believe it. I'm so grateful and I can't wait for you all to try it and tell me what you think because I just know you're going to be so happy and impressed with it."

She added in a written message with a number of crying emojis: "Sold out. We'll get stock back as soon as we can. But honestly, a MASSIVE thank you. I'm so grateful for you all! I know you'll love it as well!"

In a separate post, the mum-of-five typed: "We have ordered some more stock... Sorry to anyone who didn't manage to get them [face holding back tears emoji]." She later added: "Sorry again!!! It's just such a tough call on stock levels because we don't want to buy too many and have to waste and also it's a scary expense to ship lots in so we try our best to get it right."