Sunderland new head coach Régis Le Bris sets out ambitions with 'culture' claim

“Immersing myself in the culture of the club and the city” is the aim of new Sunderland head coach Régis Le Bris after his unveiling at the Stadium of Light as head coach. The Frenchman will arrive on Wearside on July 1 on a three-year contract having ended his 12-year association with French side FC Lorient.

Le Bris can’t wait to get started and involving himself with the supporter base is key. He will hope that the Wearside public embrace him and accept him which is not something enjoyed by his predecessor, Michael Beale.

Speaking to the Sunderland website he said: “I am honoured to be joining Sunderland AFC and look forward to immersing myself in the culture of the club and the city. I believe the best way to understand and appreciate what makes a club unique is to connect with the people who embody its spirit – the supporters, the community and all those who contribute to its character.

“All coaches talk about their enthusiasm and vision when they start a new role. I’m certainly here to pass on my energy and my convictions, but also to listen and learn. The history of this club is very strong, and this is a unique opportunity to be part of that legacy.

“I recognise the potential of our team, a group that has seen both successes and more difficult times. Our journey together has only just begun, and I am ambitious about what we can achieve.

“I want us to bring joy to our fans, not only through results, but also through our style of play, and I’m convinced that with commitment and hard work, we can write an exciting new chapter.”

Sunderland sporting director Kristjaan Speakman added: “We are delighted to have attracted someone of Régis’ calibre to Sunderland. He is a talented coach, who is thoughtful and detailed in his approach and values strong relationships with players and staff.

“He is aligned with delivering our playing identity and he shares our ambition to win, as well as our passion for talent development. We are excited by the new ideas Régis will bring to Sunderland and look forward to supporting him in his new role.”
Chairman Kyril Louis-Dreyfus, who had come under fire for delaying an appointment for so long, added: “I must start by thanking our fans for their patience and support throughout an extensive recruitment process.

“It was imperative for us to try and appoint a candidate who could build on the foundations we have established and play an integral part in fulfilling our long-term ambitions. After following Régis’ career in recent years and meeting with him extensively, we believe he can make that contribution and we are delighted to welcome him to Sunderland AFC. I’m looking forward to the 2024-25 season and excited for us all to be back together at the Stadium of Light in August.”

Le Bris spent most of his playing career with Stade Rennais and he returned to Roazhon Park as head of academy coaching in 2004 after concluding his playing career with Stade Lavallois and K.S.K. Ronse. An immensely successful tenure with Les Rennais included an U18 national title and victory in the Coupe Gambardella, France’s equivalent of the FA Youth Cup.

He moved to Lorient in 2012 to lead the club’s youth development programme and he nurtured many highly regarded talents, whilst also coaching Lorient B from 2015 to 2022. The Frenchman took charge of the Brittany-based outfit’s senior team in June 2022 and guided them to their highest top-tier finish in almost a decade, as the club registered its second-highest points tally in their Ligue 1 history.