Team from specialist bed company in Hull get on their bikes to raise funds for Alzheimer's Society

Michelle, a sales adviser for Opera Beds in Hull, with one of the firm's specialist beds
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A team of employees working at a specialist bed company in Hull have quite a challenge on their hands – or should that be legs – this week.

Eight staff members at Opera Beds aim to collectively cycle 208 miles on static bikes on Friday, June 28. They have given themselves three hours to complete the distance – it equates to the miles that separate their Kingswood base and their new sister showroom in High Wycombe, Buckinghamshire – in aid of Alzheimer’s Society.

The very nature of Opera Beds’ work, providing adjustable beds and mattresses across care, hospitality and consumer sectors across the UK, means it regularly comes into contact with people affected by the disease. A JustGiving appeal set up by Opera Beds, with a target of £3,000, said: “The team at Opera Beds have first-hand experience helping people suffering with Alzheimer's live a normal life with our hospital beds.


“We speak to dementia patients and their family members directly and understand the impact that this terrible condition can have on their lives. Alzheimer's Society provides support to those with dementia, funds ground-breaking research and campaigns for decision-makers to make dementia a priority.

“They have a vision of a world where dementia no longer devastates lives. At Opera Beds we share this vision and are happy to support in this fundraising campaign.”

Opera Beds showroom, High Wycombe, Buckinghamshire
Staff of Opera Beds, Hull, aim to collectively cycle 208 miles on static bikes – equal to the distance between their Kingswood base and their new sister showroom, pictured, in High Wycombe, Buckinghamshire – in aid of Alzheimer’s Society

The eight staff have had eight exercise bikes kindly provided by Allam Sports Centre/Hull Sport to undertake the challenge at the Kingswood site. Jordon Sinclair-Thomson, customer excellence team leader at Opera Beds, said: “We’ll be starting the cycle at noon on Friday, it’s the first time we’ve done such an event.

“Alzheimer’s is such a horrible disease and you seem to hear about more and more people being diagnosed with it. It affects so many, including the father of one of our own staff members.

“What we want to do as a business is, every year, we take part in doing things for charity. We have supported Dove House Hospice and Make A Wish before, they are all the kind of charities we come into contact with because of what our business is.

“I used to work installing the beds – I’ve delivered beds as far afield as Inverness and Portsmouth – and it’s about people’s mental health as well as their physical health. It makes such a difference to someone who is bedbound, for example, to feel they are not in a regulation-type hospital bed."