Tesco, Asda, Sainsbury’s, Morrisons shoppers warned 'switch' to Aldi and Lidl immediately

Tesco, Asda, Sainsbury’s, Morrisons shoppers have been urged to 'switch' to Aldi and Lidl immediately. Customers who are loyal at the so-called Big Four - Tesco, Sainsbury's, Morrisons and Asda - have been warned to consider switching to Aldi and Lidl.

Aldi has been named the cheapest supermarket once again and came out cheapest in June where a list of 65 items cost £118.41 on average. Lidl was just behind in second place, where it cost £121.31, according to the study of 65 items from Which?, a consumer watchdog.

The study looks at a number of both branded and own-brand items, such as Birds Eye Garden Peas, Heinz baked beans, Hovis bread, milk and butter. For those using a Tesco Clubcard, the average price in June was £130.90 but for those without a Clubcard, the same items at Tesco cost £134.30.

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Sainsbury’s Nectar scheme members would have paid £132.90 on average, compared to £137.51 without a Nectar card. Ele Clark, Which? Retail Editor, said: “From this month on we will be regularly including loyalty prices in our analysis. As member-only pricing continues to grow, Which? believes the sector needs to be properly scrutinised and held to account so that all shoppers - including society’s most vulnerable - can benefit, and no one is misled into believing they’re getting a better deal than they really are.

“With food prices continuing to squeeze household budgets, it comes as no surprise that many people are choosing to shop with the discounters, and Aldi has again won the cheapest supermarket title. Our analysis shows that Aldi and Lidl are still cheaper than the traditional supermarkets, even when you include loyalty pricing.”

The Asda basket cost £131.42 while the Morrisons basket set shoppers back £140.19, and Ocado cost £144.06 and Waitrose cost a jaw-dropping £151.01.