ITV have announced the coaching line-up for their upcoming show The Voice Kids – the children’s version of the popular singing competition – as will.i.am promises a “dope” new series.
With blind auditions right around the corner, it has been revealed that the Black Eyed Peas frontman will be joined by pop sensation Pixie Lott and McFly’s Danny Jones in the famous red chairs.
Together, the talented trio will be searching for the UK’s best young singers between the ages of seven and 14, who will be compete to win a “life-changing” prize, which hasn’t been confirmed yet.
Starting her music career at age 15, Pixie has sold more than 1.6 million albums and 4 million singles worldwide, claiming three UK number-one singles, before appearing on London’s West End in September this year.
Following a 12-week run as Holly Golightly in Breakfast at Tiffany’s, the 25-year-old said: “I can’t wait to join The Voice Kids and help discover the next big star.
“I have such a passion for talented young people and I know the UK will have lots – I can’t wait to hear them! I’m looking forward to getting started and working alongside my fellow coaches will.i.am and Danny Jones.”
Danny, one of the lead vocalists and guitarists for pop-rock band McFly, who have sold more than 10 million records worldwide, revealed his intentions of finding the next boyband star.
Following on from McFly’s hugely successful and long-awaited reunion tour, he said: “I’m pumped about joining The Voice Kids team. There are so many talented kids out there, they just need to be heard and this is a great platform for them.
“I’m looking forward to finding some fresh talent and coaching them. You never know, there might be a mini McFly out there!”
Meanwhile, US rapper will.i.am, who is making the move to ITV with The Voice following several series on the BBC, expressed his delight over two British stars joining him on the panel.
He said: “Doing The Voice Kids with Pixie and Danny is going to be dope and I’m really excited to discover just how talented British kids can be.”
The spin-off series will follow The Voice UK, which is set to premiere on the TV network in January, as will.i.am reunites with former BBC coach Sir Tom Jones to join newcomers Jennifer Hudson and Gavin Rossdale on the all-star line-up.