Thor: Ragnarok is Marvel's biggest ever trailer launch

Bea Mitchell
Photo credit: Marvel Studios



From Digital Spy

Move over, Captain America and Beauty and the Beast, because the new Thor: Ragnarok trailer is officially both Marvel and Disney's most viewed trailer ever...

With over 136 million views in just 24 hours, Ragnarok becomes the most-viewed trailer ever across all of Disney's brands (Disney being Marvel's parent company), including Disney's live-action and animated divisions, Pixar, Star Wars, and Marvel, obviously.

The previous 24-hour record-holder for Disney was the Beauty and the Beast trailer with 127.6 million views, while Star Wars: The Force Awakens was viewed 112 million times in 24 hours.

Related: Here's everything you need to know about Thor: Ragnarok

Marvel's personal previous record-holder was Captain America: Civil War, with 94 million views in the same time period. Seems crap in comparison, eh?

Thor still hasn't beaten IT mind, with the first trailer for the reboot of Stephen King's terrifying tale breaking the record for most trailer views in 24 hours with 197 million.

The previous record holder was The Fate of the Furious (aka Fast & the Furious 8 aka Fast 8) with an apparent 139 million views.

Photo credit: Marvel Studios

Despite plenty of other things to focus on in our first look at Taika Waititi's Thor: Ragnarok, which was unleashed on Monday (April 10), some fans were up in arms about Thor's armpit hair, or lack of it – see what they had to say here.

Thor: Ragnarok will be released on October 27 in the UK and November 3 in the US.

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