These are the times of day when supermarkets slash prices

Grabbing a bargain is all about timing (Tesco)

Everyone loves a bargain – but did you know there are specific times of the day when supermarkets slash prices?

While some shoppers sneer at the yellow ‘reduced to clear’ stickers put on food, often found at the end of aisles, these major discounts can see you save pounds rather than pennies on your weekly grocery bill.

The knack is knowing when to prowl the aisles to grab the best of the deals.

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Consumer champion Martin Lewis and his followers have produced a detailed guide of when the UK’s major supermarkets cut prices.

  • Asda – final reductions often start around 7pm, with most bargains gone by 9pm.
  • Co-op – discounting varies by store, but staff members have told the website that goods which expire that day tend to have a 50% discount and reductions increase around 5pm. Savings of 75% likely appear from 8pm.
  • M&S Food – final reductions appear at 6.30pm in stores which close at 7pm, and at 8pm in stores closing at 9pm. Food reaching a sell-by date are discounted “just after lunch”.
  • Morrisons – reductions tend to start late morning or lunchtime.
  • Sainsbury’s – start hunting for yellow stickers around lunchtime, often around 1.30pm. Big reductions kick in around 7pm.
  • Tesco – shop-floor staff have told the website reductions start as early as 8am, with heftier savings coming early evening.
  • Aldi – the cut-price supermarket doesn’t discount during the day.
Hunting down cut price items is an art form (Getty Images)

Most supermarkets caution that individual store managers usually have the final say on when the yellow stickers come out, how much the discounts will be and on what items.

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One of the other lesser-known tips is to crouch down. Stores tend to place more expensive items at eye-level, hoping you’ll simply grab and go.

But often the same branded products are better value on the bottom shelf. Some are simply cheaper, while others are larger packets or bottles which represent better value for money per 100ml or kg.