Tommy Hilfiger’s Hilfiger Ventures Teams Up for Interactive Fashion Mobile Game

A new fashion game is coming to mobile devices near you.

Tommy Hilfiger and Joe Lamastra’s Hilfiger Ventures, an investment vehicle, has teamed with Tilting Point for FashionVerse, an interactive fashion game that will launch on mobile devices in January. The game can be accessed on iOS and Android devices, as well as through Netflix accounts for subscribers.

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FashionVerse, which was developed by Brandible, originated from an idea from Hilfiger himself. He wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. Brandible’s AI model creates photorealistic avatars, settings and props, to provide a virtual experience where everyone is a creator.

In FashionVerse, players take on design challenges to create perfectly curated fashion sets in Stylist mode or mood boards in Trendsetter mode. Players can share their creations, vote on other sylists’ scenes, comment on favorite looks, win rewards and unlock new clothing styles, all while discovering the latest trends from real-world fashion brands using the latest AI technology.

“It’s been a life goal of mine to make fashion more accessible. Given how many people engage with fashion through their phones, I thought there has to be a way to bring everyone together into one community, providing a more immersive experience,” said Hilfiger. “Through working with Tilting Point and Brandible, I truly believe this collaboration on FashionVerse marks an exciting milestone in the convergence of fashion and gaming.”

FashionVerse will feature an ongoing series of two-week virtual “Pop-Ups” with major fashion entertainment, art and beauty brands to be revealed in the weeks following launch, allowing players to interact with the modern fashion universe through their own lens as they virtually style their models and set designs. Pop-Ups will highlight dedicated challenges focused on participating brands’ campaign themes, garments from their latest collections, and special rewards for players who complete all of the branded challenges. Pop-Ups will also have digital exclusives from well-known artists and musicians, merging the worlds of fashion, music and popular culture in one game.

Photorealistic 3D avatars from FashionVerse.
Photorealistic 3D avatars from FashionVerse.

“Fashion fans are an incredibly underserved audience in the games space, so when Tommy approached us with the FashionVerse idea, we knew immediately this was a huge opportunity we couldn’t pass up,” said Kevin Segalla, founder and chief executive officer of Tilting Point. “I can confidently say that FashionVerse will provide an unparalleled experience for our players, empowering them to explore their personal style and to connect with the fashion world in exciting new ways. We also can’t wait to host the many excellent brands set to become part of this interactive world.”

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