Too Good to Waste: Morrisons introduce £1 fresh produce boxes filled with food going to waste

Morrisons has begun offering customers boxes of fruit, vegetables and salad nearing the end of its shelf life for just £1.

Called Too Good To Waste, the box consists of a kilogram of produce, making your five-a-day more economical and attainable.

Each item will be ‘condition checked’ by Morrisons staff to ensure that they are still of good eating quality.

This box is part of continued efforts by the supermarket chain to reduce food waste. Last year, Morrisons pledged on the BBC1 programme Hugh’s War on Waste to look at selling more imperfect vegetables. To that effect, it introduced its wonky box which sells 4.2 kg of misshapen vegetables for £3.

Of the new initiative, Drew Kirk, Fruit & Veg Director at Morrisons, said: “We’ve listened to our customers who said they don’t want to see good food going to waste. So we’ve created these boxes and every day we’ll fill them with a wide selection of produce at risk of being thrown away.”

The varied contents of the Too Good To Waste Box will also give consumers a chance to try out new things. They will not, however, include chilled products such as berries or prepared vegetables.