Planet fashion is, as you have probably noticed, having a collective love-in with muted, earthy colour palettes. From raffia bags to cream dresses and khaki jackets, it’s all very Marrakech-meets-safari chic.
And the latest colour to steam to the front of the fash-pack's wish list is the earthiest of them all: terracotta.
Pinterest announced this week that searches for ‘terracotta’ were up 95 per cent in the past six months.
And one scroll on your favourite social media platform (ahem, Instagram) and it's clear that clay-coloured hues are the super-chic shade for summer.
From rust-coloured silky slips to brilliant brown bikinis, the unabashedly autumnal shade looks uber-luxe and surprisingly chic when paired with a tan.
Here are some of our favourite terracotta looks on the ‘gram.
Not only is Pinterest seeing an increase, but leading fashion blogger app LikeToKnow.it has also seen a surge of influencers wearing the colour. LiketoKnow is able to track the click-through to purchase on products, and when it comes to the #terracotta hashtag the best-selling items are surprisingly affordable. There’s an ASOS trench, a slouchy suede handbag and a cute button-through Urban Outfitters playsuit - all of which come in under £60.
These are the three bestselling #terracotta products on LikeToKnow.it:
ASOS Design classic trench, £55. Shop it here.
Mint Velvet orange slouchy shopper, £59. Shop it here.
Urban Outfitters Tabby Linen Red Playsuit. This one's actually sold out, but do not panic. We've selected a whole load of other rusty beauties, shop them here:
Sies Marjan aysmmetric hem top, now £355. Shop it here
Off-the-shoulder dress, £29.99, Zara. Shop it here
Come Bag To Me High-waisted shorts, £15, Nasty Gal. Shop them here.
Little Ripple sunglasses, £195 Moya Atelier. Shop them here
Smith jacket, £55, Weekday. Shop it here.
Syntax dress, £55, Weekday. Shop it here
Orange suede slides, £255, Goya. Shop them here
Fitted scoop back tank top, £23, & Other Stories. Shop it here
Do Knot Disturb Maxi dress, £26, Nasty Gal. Shop it here.