UK Government Releases Hard-Hitting New COVID-19 Advert Urging People To Stay At Home

The UK government has launched a new COVID-19 advertising campaign featuring hospital staff and patients and asking: “Can you look them in the eyes and tell them you’re helping by staying at home?”

The advert debuted on television on Friday January 22 and will roll out over social media.

“With a shift in tone to previous adverts, the new campaign features raw footage and testimonials from patients who have COVID-19, as well as the NHS staff who are working around the clock to look after them at Basingstoke and North Hampshire Hospital,” the government said in a press release.

The UK government stated that someone is being admitted to hospital every 30 seconds with COVID-19, and a quarter of those are under the age of 55. Credit: @10DowningStreet via Storyful