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This universally flattering lipstick sells every two minutes — plus more bestsellers, starting at $5

Updated ·6-min read
Some lipsticks are designed to look great on everyone. (Photo: Charlotte Tilbury)
Some lipsticks are designed to look great on everyone. (Photo: Charlotte Tilbury)

Call it the lipstick effect: that's the term used when consumers turn to small indulgences in droves during a recession. True to form, lipstick sales are on the rise by 48% compared to this time last year, according to recent market research, and we’re here for it.

Ready to get glam again? With most mask mandates lifted, you’ve got places to go and selfies to take — so it’s time to kiss the au naturel look goodbye and layer on some luscious lip color. If a glimpse inside your makeup bag leaves you a little flat, we have three words for you: universally flattering lipstick.

It's true: There are lipsticks out there designed to literally look great on everyone, and we've rounded up eight of the best! No matter your skin color or lip tone, these foolproof tubes have you covered.

Charlotte Tilbury Pillow Talk Original Matte Revolution Lipstick

Charlotte Tilbury Pillow Talk Original Matte Revolution Lipstick (Photo: Amazon)
Get your hands on Charlotte Tilbury Pillow Talk Original Matte Revolution Lipstick for just $34. (Photo: Amazon)

Pillow Talk has a neutral hue that promises to look good on everyone — all skin tones, all lip shapes, all ages and all styles. It comes from the brilliant British makeup artist Charlotte Tilbury.

The shade launched in 2017 and has since become a sensation. Pillow Talk is so popular, in fact, that a tube of it sells every two minutes. We’re talking 700 or so units a day flying off shelves and into the makeup bags of real women like us.

This one-shade-fits-all philosophy comes in a total three variations: Pillow Talk Original is the flagship—a nude pink that flatters all faces. The formulation enhances, rather than masks, your natural lip color and contains nourishing orchid extract, triglycerides, and a unique blend of oils and waxes.

$34 $37 at Amazon

Givenchy Temptation Black Magic Lipstick

Givenchy Rouge Interdit Temptation Black Magic Lipstick (Photo: QVC)
Givenchy Rouge Interdit Temptation Black Magic Lipstick swipes a different color on every wearer. (Photo: QVC)

True to its name, Temptation Black Magic lipstick by Givenchy appears to be black in the tube. But don’t worry; it rolls on to reveal the perfect color for you based on your unique pH level and skin tone!

You won't know the hue till you try it — it can be anything from pale pink to toasty tan to berry red and beyond. Think of it as the mood ring of makeup.

Because it ships from France, Temptation Black Magic Lipstick has been hard to come by in the U.S. during the pandemic. Right now, though, QVC has this customized holy grail in stock — but in limited supply!

$34 at QVC

Dior Addict Lip Glow

Dior Addict Lip Glow
Dior Addict Lip Glow looks great on all different complexions. (Photo: Nordstrom)

There's a very good explanation for the fact that this lip gloss by Dior has no more than 2,000 glowing five-star ratings from so many different shoppers — it suits everyone!

The moisturizing, paraben- and sulfate-free formulation has color-reviver technology that adapts to the pH of your lips to reveal a custom glow that complements your face splendidly for up to six hours. It comes in many shades that complement all skin tones.

It's also packed with natural ingredients like cherry oil, shea butter, and sunflower wax that offer a whopping 24 hours of hydration. The long-wearing lipstick has plumping action, too — and juicy lips look good on anyone.

"This stuff is magic. It's exactly what I was looking for. Moisturizing, natural looking color, and doesn't come off all over when I kiss my baby. This looks like your lips just better," one fan gushed.

$38 at Nordstrom

Maybelline Color Sensational Made for All Satin Lipstick

Maybelline Color Sensational Made for All Satin Lipstick (Photo: Amazon)
Maybelline Color Sensational Made for All Satin Lipstick is the perfect shade for anyone. (Photo: Amazon)

Maybelline made a point of creating a line of lipsticks that flatter everyone, and the result is the Maybelline New York Color Sensational Made for All Lipstick collection. The inclusive line uses specially designed pigments that were tested on 50 different skin tones.

The lipsticks come in seven satin and matte tones that include plum. spice and mauve. All of the shades in the line are considered universal. The formula also acts as a balm, protecting and moisturizing your lips.

Score this universal shade for just $5 at Amazon.

$5 at Amazon

Mac Lipstick in Ruby Woo

Mac Lipstick Matte in Ruby Woo
Get a tube of Mac Lipstick Matte in Ruby Woo on sale. (Photo: Amazon)

The beauty industry swears by this universally flattering red lipstick. Ruby Woo by Mac is the darling of makeup artists and beauty editors far and wide, and it's considered by those in the know to be the perfect red hue for any skin tone.

This bright color has been sported by celebrities, it's won awards and even Rihanna created an homage to the iconic Mac lipstick for her Fenty line.

"Mac Ruby Woo is a STAPLE for me. The color is the perfect shade of red, coverage is smooth, and it lasts throughout the night," wrote one reviewer on Amazon, where a tube is $9 off.

$15 $23 at Amazon

Firstfly Magic Temperature Color Change Lip Gloss

Firstfly Magic Temperature Color Change Lip Gloss (Photo: Amazon)
Firstfly Magic Temperature Color Change Lip Gloss changes with your body temperature. (Photo: Amazon)

Remember '90s mood rings? This is the makeup equivalent, except it's not some mystical stone that adjusts to your emotional state — it's a lipstick that changes colors based on the temperature of your lips. That means each person wears their own custom color when they swipe Firstfly Temperature Color Change lip gloss across their pout.

Aloe vera, in conjunction with vitamin E and other natural ingredients, helps to repair and moisturize your lips in the process. "The stuff is legit!...I have the palest lips naturally, so the color pops on me without being overly bright. And the color lasts so long!," one fan wrote.

Right now, it's almost 50% off at Amazon.

$8 $15 at Amazon

Petansy Magic Temperature Color Change Lip Gloss

Petansy Magic Temperature Color Change Lip Gloss (Photo: Amazon)
The higher your body temperature, the darker the color. (Photo: Amazon)

How about a three-pack of aloe vera-infused lip glosses that give you a one-of-a-kind color according to your body temperature? These waterproof cosmetics offer a customized hue that lasts thanks to micro-fine pigments that are fade-proof.

Aloe vera, beeswax and essential oils give your lips hydration and shine in the meantime. Find out what your color is!

$14 at Amazon

Kilipes Moisturizing ColoChange Cherry Lipstick

Kilipes Moisturizing Color Change Cherry Lipstick (Photo: Amazon)
Get a glossy finish with Kilipes Moisturizing Color Change Cherry Lipstick. (Photo: Amazon)

Want the perfect red hue without going full vamp? This temperature-changing lipstick gives you a subtle red color and a glossy finish without the drama of a truly red lip. It uses your body temperature and pH to determine the right color for you.

Thanks to shea butter, bees wax, Vitamin E and botanical essence oil, it keeps your kips nourished and protected for up to eight hours. Score a 5%-off coupon on Amazon right now.

$20 $21 at Amazon

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Originally published
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