Italian fashion designer Valentino is displaying his creations in a whole new way - virtually.
Anne Hathaway and Hugh Jackman have helped launch the first virtual online museum at a press conference at the Museum of Modern Art in New York.
"Ladies and gentleman, today we are witnessing the birth of a revolution and no, I do not believe that word is hyperbolic," Hathaway said.
"The Valentino family has created something that has never existed before - a virtual museum that will change art, the art world and how we experience both forever."
Over 300 gowns from the Valentino Garavani archive can be viewed in 360 degrees.
They are paired with sketches, editorials, photos and interviews that tell the back story of each dress.
Even though the iconic designer officially retired in 2008, the 79-year-old says he is still full of creativity.
"We tried to do something to continue this virtual museum and especially, I don't know, I love to design and draw. And I'm going to do unbelievable drawing of new creation because thank god I am still quite creative," he told the audience.
Also on hand was actor Hugh Jackman who says he has admired Valentino's work for years.
"He's a very good friend of mine and I'm an incredible fan, I think what he's doing is beautiful on every level and he's got such a good heart," Jackman said.
"I think what touches me most is his generosity with it. It's free for everybody and he's a master. There's really no one like him and he's happy to share everything.
"I mean it's not just looking at the dresses, you get to see details, he shows you how he makes the dress. So if you're a student of fashion or beauty or art in any way, I think this is an amazing gift."