Viewers baffled – and furious – over 'new Coronation Street' theme made for John Lewis ad premiere

Ben Arnold
Coronation Street (Credit: ITV)
Coronation Street (Credit: ITV)

ITV viewers were left completely baffled yesterday after a host of its most high-profile shows suddenly boasted new theme tunes.

The Chase, Emmerdale and Coronation Street all featured new versions of their themes played on the piano.

Turns out it was a stunt to usher in the new John Lewis advert, which premiered last night on the channel, and which stars Elton John playing his classic piano-led anthem Your Song.

The channel’s continuity announcers teased that all would be revealed later – as did Phillip Schofield on This Morning yesterday – but those viewers who didn’t get the memo were completely confounded.

And some were furious too.

The ad, entitled The Boy and The Piano, traces the singer’s life back to the Christmas morning on which he was given his first piano (the rest being history) was the retailer’s much-anticipated ad for the festive period.

Elton himself has hailed the ad a success, taking to his Instagram page:

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