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Walmart expands its click and collect operation (WMT)
BI Intelligence
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Walmart will add 100 new Pickup Towers across the US, according to Retail Dive.
The towers allow customers to pick up online orders in less than a minute by either inputting a numeric code received at order placement or scanning a barcode on their smartphone. This move follows the apparently successful deployment of 20 initial Pickup Towers earlier this month.
The towers are an extension of Walmart’s recent omnichannel push, which is aimed largely at click-and-collect shoppers. In addition to its latest initiative, the company started testing kiosks for automated grocery pickup in Oklahoma in June. The kiosks work similarly to the Pickup Towers, and are available 24-hours a day, adding an element of convenience that could draw in new and repeat customers. It's also been providing discounts to click-and-collect customers since April. If the company can carve out a reputation for offering a seamless click-and-collect experience, it may well be able to capitalize on the omnichannel promise, and turn its stores into a powerful advantage against Amazon.
BI Intelligence, Business Insider's premium research service, has compiled a detailed report on click and collect that:
Sizes the market for click and collect in both the UK and the US.
Identifies the key growth factors that are making click and collect successful in the UK.
Discusses key players in the UK that are seeing success with click and collect.
Presents some of the challenges the US faces in spurring adoption.
Outlines future opportunities for US retailers to grow sales via click and collect.
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