Why Newcastle United's temporary club shop is closed today

The temporary Newcastle United club shop, which is closed today ahead of Friday's Adidas kit launch.
-Credit: (Image: Chronicle Live)


Newcastle United's temporary club shop is closed today after the club announced the venue, opposite the Gallowgate end of St James' Park was not opening and the e-commerce website is under maintenance.

The reason is that NUFC are putting the final preparations in place for the release of their first Adidas home shirt in almost 15 years. The shirt goes on sale on Friday from 8am, both in person and online.

Newcastle United shirts were previously produced by Adidas between 1995 and 2010, and fans are eager to get their hands on the new home shirt as soon as it is released. This comes after an official announcement from Newcastle United yesterday which revealed that the club will donate £5 from the sale of the Adidas home shirt to the Newcastle United Foundation.

The temporary Newcastle United club shop, which is closed today ahead of Friday's Adidas kit launch.
The temporary Newcastle United club shop, which is closed today ahead of Friday's Adidas kit launch. -Credit:Chronicle Live

It said: "Newcastle United will donate £5 from every 2024/25 adidas home shirt that it sells by the end of August to award-winning charity Newcastle United Foundation. For adult shirts, the donation will be the net of VAT value of £5 of the purchase price, which is £4.17 per shirt, while a full £5 will be donated for junior shirts that are VAT exempt."

Darren Eales, CEO at Newcastle United, said: "Reuniting with adidas and launching an iconic new home kit together is an incredibly exciting moment, and we are looking forward to seeing supporters around the world wearing it with pride. When we discussed our new retail operations with the club’s Fan Advisory Board, they asked us to consider how we might be able to use this important moment to benefit our community and I want to thank them for inspiring this idea.

"By coming direct to the club to buy a home shirt, our fans will be playing a huge part in supporting the incredible work Newcastle United Foundation does across the North East every day. Donations from home shirts will directly benefit programmes across the community, helping the Foundation to continue providing meaningful opportunities that really do change thousands of lives."