Women Dare To Bare Their 'Worst' Body Parts In Inspirational New Campaign

Women are reclaiming the body parts they’ve been advised to keep under wraps in a brilliant new campaign.

Using the hashtag #Imflattered, the ladies are sticking two finger up at the haters and proudly displaying their so-called “problem” arms, “too broad” shoulders and more.

This is part of a campaign launched by SmartGlamour, a clothing line for women of all shapes, sizes and ages.

Flaunt it: The campaign urges women to proudly show off the bits they’ve been advised to hide (SmartGlamour)

#Imflattered: SmartGlamour encourages women to dress to please themselves - not others (SmartGlamour)

The label’s owner, Mallorie Dunn, says she asked women if there was ever a time where another person had offered unwanted input on their body or style choices - and “tons upon tons of responses rolled in.”

She said: "I decided to invite some of these women to tell their stories, hand-making them the exact kind of garment they were advised against wearing – not just to prove these ‘experts’ wrong – but to show that their bodies are up to them, and them alone.

“And the only person that matters in the question of whether or not you’re ‘flattered’ – is you.”

Girls on film: The YouTube video sums up what the campaigns’s all about (SmartGlamour/YouTube)

Looking good?: These ladies don’t care what you think (SmartGlamour)

Would you dare to bare your “worst” bits? Let us know at @YahooStyleUK

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