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Yes, the basics brand that Kendall Jenner and Hailey Bieber keep wearing is worth every penny

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A key part of the whole “model off duty” look is high-quality basics. The formula typically involves a good pair of jeans and a plain tee or tank top. And while everyone has their favorite pair of jeans, it’s the perfectly fitting top that drapes just so that always seems impossible to find in real life.

Well, if you tend to crush on the casual street style of Kendall Jenner, Hailey Bieber, Kaia Gerber and the other “It” girls of the moment, then you need to get to know the brand Éterne.

Founded by celebrity stylist Chloé Bartoli in 2020, Éterne is the answer for where to find effortlessly cool basics that you’ll want to wear every day. Described as “the go-to destination for timeless and seasonless essentials,” the 2-year-old brand specializes in T-shirts, tank tops, crop tops, bodysuits and more. While you can also find bras and underwear at Éterne (and they also recently released dresses), its tops are where the brand really shines.

Éterne Short Sleeve Boyfriend T-Shirt, $90

Credit: Éterne
Credit: Éterne

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While the brand is already a staple in the wardrobes of Jenner, Bieber and Gerber, supermodels Emily Ratajkowski and Elsa Hosk are also fans. Head to Éterne’s Instagram — which acts as a highlight reel of models and celebs clad in the brand’s designs — if you could use a little inspiration.

Basically, all of Éterne’s pieces are somehow perfectly broken in from the first wear and feel like a lucky vintage find. At the moment, the brand is only producing its no-frills designs in white, gray and black, making them the perfect investment pieces to add to your wardrobe.

Each style retails between $35 and $225, comes in sizes XS to XL and can be worn all year long. So if you’ve been looking to add plain, logo-free, go-with-everything pieces to your closet, Éterne’s got everything you need.

[Editor’s note: I have two tank tops and a T-shirt from Éterne, and I wear them constantly. They look great with everything, and I am always being asked where I got them. Trust me on this — Éterne is worth every penny.]

Éterne Rib Tank, $70

Credit: Éterne
Credit: Éterne

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Éterne Cropped Long Sleeve Thermal, $125

Credit: Éterne
Credit: Éterne

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Éterne Cropped Scoop Neck Tank, $65

Credit: Éterne
Credit: Éterne

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Éterne Long Sleeve Crewneck Dress, $195

Credit: Éterne
Credit: Éterne

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Éterne V-Neck T-Shirt, $90

Credit: Éterne
Credit: Éterne

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Éterne Short Sleeve Baby Tee, $70

Credit: Éterne
Credit: Éterne

Buy Now

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