Zoe Sugg is arguably one of the most prolific YouTubers around, with over 12 million people subscribing to the 27-year-old vlogger’s ‘Zoella’ YouTube account and 11 million people following her on Twitter.
Off the back of her staggering online success, Zoe has launched many products over the years – including books, a beauty line with Boots, and other merchandise, earning a reported £50,000 a month as of last March.
However, not everybody is impressed with Zoe’s latest product – a £50 advent calendar, exclusive to Boots.
Advertised as “the ultimate Christmas calendar from Zoella lifestyle” full of “individually designed” and “amazing and exclusive treats”, Zoe’s young fans have flocked to buy the pricey “12 Days Of Christmas” calendar, but many have now branded it a “rip off” after being left disappointed by the “cheap tat” inside.
Averaging just one and a half stars on Boots, Zoe’s fans have slammed the 12 products that the £50 price tag gets them, with the calendar containing:
A mini jotter pad
Two cookie cutters
A mini make-up bag
And two votive candles
Reviewing the product, one disgruntled customer wrote: “Wish I could give 0/5 stars. Disappointed with the lack of thought gone into each door.
“First, only 12 days? Second, I could get the same stuff from Poundland.”
Others added: “Disgustingly overpriced. Parents do NOT buy!! This calendar is worth £20 maximum.
“I am a huge Zoella fan however she made a HUGE mistake with this. Many of the items could easily be bought in a pound store, for example you receive a literal bag of confetti behind one of the doors.
“I am honestly disgusted at how this is retailing at £50.”
“What a load of rubbish. I’ve followed Zoella for a long time but I’m honestly shocked that she allowed her name to be attached to this pile of tat.
“£50?!?!? For literal tat. You’re losing it, girl!”
“I was absolutely disgusted by the content that came inside this cheap looking box. All the items looked extremely cheap and you can buy all of these items for so much cheaper elsewhere.
“I want my money back! Not happy Zoella, not happy at all.”
Fans have also flocked to social media to slam Zoe for allowing her name to be put on such an overpriced item, tweeting:
— Life-Milk (@LifeMilk2016) November 12, 2017
I wonder if Zoella is just going to address this advent calendar drama…? Like seriously, I think it needs to be talked about! You can’t expect anyone to pay £50 for a packet of confetti, a pen, notebook and bendy cookie cutters
— Lauren (@beautyxdivision) November 12, 2017
@Zoella how does it feel charging ur sweet innocent tween fans £50 for a 12 day advent calendar filled with content from actual poundland
— Bry (@plasticballpit) November 8, 2017
Nothing screams Christmas more than the exploitation of kids and their parents aye @Zoella? £50 for an advent calendar that contains confetti behind one door and stickers behind another. #MayAsWellGoShoutAtAHomelessPersonWhileWereAtIt #ChristmasTime
— Tanya (@Tanya_Schofield) November 12, 2017
Usually not one to get involved in the drama but the whole Zoella advent calendar has really done it for me. I can’t believe how money orientated some people are. Come on @Zoella we’re waiting for a response… pic.twitter.com/b3BnLLQlza
— Sharna ✨ (@PerksofSharna) November 12, 2017
Zoella is selling an advent calendar with only 12 days for £50 to her 11 yr old fans and honestly I don’t think I’ve hated anyone more
— maisie✨ (@maisiehogg) November 3, 2017
Speaking previously about the calendar in one of her YouTube videos, Zoe teased: “This was so hard to get right and I really, really wanted it to be absolutely perfect so this did take a lot of time and tweaking.
“So I am very, very proud of it.”
Zoe’ rep told Yahoo Celeb UK: “Zoe is incredibly proud of the Christmas collection and excited to see it in store.
“However, the pricing and in store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe.”