What Actually Is Rustic Design?

Photo credit: House Beautiful
Photo credit: House Beautiful

From House Beautiful

"Rustic" is thrown out there to describe everything from farmhouse decor to a Tuscan-style estate, so what does it actually mean? Do you need to live in a legit log cabin to be considered rustic, or can one word apply so liberally to so many different design styles? It's definitely the latter, but there are several components you need to have for something to accurately be rustic. Here's what's up.



Rustic Is An All-Encompassing Term For Many Different Design Styles.

The term rustic is pretty broad, but many different design styles can actually fall into it. In it's most basic definition, rustic describes a design that's natural, rough, aged, and casual, so there are many styles-each drastically different from the other-that can be rustic. Some include Tuscan, coastal, cottage, or what you might traditionally think of as rustic-lodge.

It Emphasizes The Natural.

One of the defining characteristics of a rustic home, whether it's cottage or coastal, is the use of natural materials. That means lots of wood and stone (both in furniture and on ceilings/walls), and fabrics like burlap and canvas. "Rustic design, at its core, is the use of organic elements in their most natural state," says interior designer Katie Hodges. Design is simple, natural, and has an earthy feel about it. Raw materials are also common, so rather than finding a sleek, glossy burl wood, you'll find more reclaimed and unfinished woods and stones.

Photo credit: William Abranowicz
Photo credit: William Abranowicz

Modern Is Totally Out.

Like, totally totally out. You won't find modern furnishings or flashy, geometric lighting (obvi), but you'll also find a lack of modern materials, like metal, plastic, or synthetic fibers. Again-natural is key.

Contemporary rustic, however, is having a moment right now, where earthy elements of the rustic style are combined with a clean-lined modern design for a fresh, light, and grounded aesthetic. Rustic decor in and of itself tends to be heavier, darker, and less sparse, so the amalgamation of the two styles produces something light and open, but still very natural. Think the Cullen's house in Twilight and you're there. "Side tables, accent chairs, and logs are my go-to’s for a dash of rustic without going full on in that design direction," Hodges says.

Photo credit: Nelson Hancock
Photo credit: Nelson Hancock

Rustic Furniture Is Handmade.

In keeping with the natural theme, rustic furniture is handmade. It's generally simple in design and shape, letting the materials stand out instead. Furniture is usually oversized (minimalism is not the word, here), and is designed to feel cozy, easy, and comfortable. Heavy wood furniture, made from raw logs, boards, and stone is common.

The Color Palette Is, Predictably, Natural.

But are you really surprised? The color palette swings heavily towards neutral, but there is room for bold, so long as it keeps to earthy tones. Greens, browns, and grays are common, and it favors warmth, so it doesn't feel too cold and stark.



It Gets A Little Gritty.

Rustic furniture and fabrics have a bit of a roughness to them. The design is never perfect, as much of it is made from raw woods and stone, so it feels a bit undone. A variety of shapes, textures, and colors from the natural materials ensures that pieces are unique and not cookie-cutter. You want to feel as though your materials have been roughened up a bit by the elements, so you'll often find reclaimed wood or driftwood. As for textiles, you'll never find anything with sheen, but rather, more raw fabrics such as jute or animal hide.

Photo credit: Courtesy of Erin Gates Design
Photo credit: Courtesy of Erin Gates Design

See more at Erin Gates Design.

Rustic Design Is Warm & Inviting.

Just as with the warm color palette, the design seeks to create an atmosphere that's comfortable and inviting. An oversized fireplace will often be the center of a living room, and even though everything is a bit raw, the warm colors, texture in the form of woven baskets or rugs, and natural textiles make it feel particularly homey.

But you don't have to go full rustic to get that cozy vibe. "The best designs are those with an element of surprise," Hodges says. "Rustic elements can be incorporated into any design style, as long as it’s calculated and well-measured."


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