Aldi brings back £6 fragrance that's 'identical' to popular designer perfume

Lacura Je Suis Belle Eau de Parfum (100ml)
-Credit: (Image: Clarion Communications)


In preparation for the eagerly awaited fourth season of Netflix's Emily in Paris, Aldi has got fans covered. The affordable supermarket chain has announced the comeback of a popular scent that's viewed as 'identical' to a designer spray.

Already available across Aldi stores nationwide, Lacura Je Suis Belle Eau de Parfum (100ml) can be obtained for £5.99. Remember, like all Specialbuys, when they're gone, they're gone.

Offering an unparalleled saving of up to 95% (£119) compared to Lancome's popular La Vie Est Belle Eau de Parfum, sold for £125 at Boots, perfume enthusiasts have quickly noticed similarities with the upper scale French brand some even mused that Emily herself could choose this fragrance, reports Wales Online.

Created with notes of blackcurrant and pear, blended with undertones of orange blossom and jasmine, and infused with hints of patchouli and vanilla, Lacura Je Suis Belle Eau de Parfum delivers a sophisticated Parisian-inspired aroma fitting for summer without burning a hole in your wallet.

But that's not all; Aldi has reintroduced its Lacura Floral Love (100ml) and Luxe Eau de Parfums (100ml) to its shelves, each also priced at £5.99. In a TikTok video by Violet Pearce-Watson, which has drawn over 49,100 views, she shared the two fragrances, remarking on how they "smell identical."

Char Reeves398 said: "I've got both of these, they're basically the same", whilst another affirmed Aldi's fragrance "smells amazing."

Lacura Je Suis Belle Eau de Parfum (100ml)
One frgrance fan said the Lacura Je Suis Belle Eau de Parfum smells 'identical' to Lancôme’s La Vie Est Belle Eau de Parfum -Credit:Clarion Communications

However, if the Lacura Je Suis Belle Eau de Parfum doesn't quite match your scent, you might want to consider the Lacura Floral Love Eau de Parfum. This is a more affordable alternative to Viktor and Rolf Flowerbomb (£130, 100ml).

Lacura Floral Love Eau de Parfum is a celebration of all things floral with notes of rose, freesia and African orange flower, complemented by darker, woody aromas of bergamot, musk, patchouli, and creamy vanilla. This bottle of botanical bliss captures the essence of sophistication and will transport wearers to a world of delight.

Alternatively, Lacura Luxe Eau de Parfum boasts notes of saffron and iris that complement undertones of papyrus and heady vetiver, not too dissimilar from Marc Jacobs Decadence (£86.95). Deeply woody and sensual, creamy notes of jasmine sambac and orris subtly accompany the strong aromas of Bulgarian rose to create this statement scent.

Aldi’s Lacura Je Suis Belle Eau de Parfum is available to purchase in stores now.