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Amazon is bringing the Alexa digital assistant to its flagship Android app (AMZN)
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Amazon is seemingly introducing the Alexa digital assistant inside its Android app, according to a report from TechCrunch.
The news comes after Twitter user Nick Schwab posted an image showing a preview of the new feature, which has so far been available to iPhone users only.
Amazon already offers a separate Alexa app, which has about 5 million downloads on Google's Play Store, but the shopping service's flagship app currently sits somewhere between 100 and 500 million.
That makes it a much wider distribution platform for the million of users who may not own an Alexa-powered device, or simply not know about it all.
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https://twitter.com/mims/statuses/888098346249965568
Looks like Alexa was just added to the Amazon app for Android! Who wants to try playing Deal or No Deal from their Amazon app? :) pic.twitter.com/vnxBW11pA8
On iOS, the in-app version of Alexa is capable of doing everything it does on an Echo, Dot, or Tap speaker, including summoning a Uber, asking for sports scores, or playing music.
That may not be a user's primary demand inside of a shopping app, but this is likely just a way for Amazon to display Alexa's capabilities and engage customers to use it more.
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