Belfast Bikes new sponsorship deal announced

Belfast Bikes has a new sponsorship after moving away from the Just Eat brand.

Belfast City Council has announced Frank and Honest Coffee as the new sponsor of Belfast Bikes. The previous sponsor was the Danish food order and delivery company based in London, Just Eat.

Frank and Honest Coffee, a Musgrave Group brand, is available in SuperValu, Centra and Mace stores across Belfast and beyond. Frank and Honest Rainforest Alliance Certified coffee is served in fully compostable takeaway cups across 24 Belfast retailers.

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Belfast Bikes was launched in 2015 and currently has over 400 bikes at over 55 docking stations right across the city. The council recently announced three new docking station locations at Glencairn Park, Drumglass Park and Sandown Road. The scheme offers annual membership and a "pay as you go" option.

Lord Mayor of Belfast, Councillor Micky Murray said: “Belfast Bikes are an integral part of city life and, since their inception, have helped to create a better connected, low carbon, climate resilient city with a focus on active travel.

“The new sponsorship deal with local coffee brand Frank and Honest is great news, as they too share the Belfast Bike scheme’s values, including sustainability, convenience and supporting the local community.”

Councillor Murray continued: "I am really looking forward to seeing the full fleet of branded Frank and Honest Belfast Bikes and docking stations being unveiled later this month, including some initiatives to get more people cycling over the summer months."

Desi Derby, Director of Marketing at Musgrave added: “Growing sustainably every day is at the heart of the Musgrave business and our brands. That means we’re always looking for ways to help our customers make more sustainable and healthier choices, therefore our collaboration with Belfast Bikes is the perfect partnership”.

For more information or to register for Belfast Bikes, visit here

You can also register at any Belfast Bikes docking station terminal or download the Nextbike app.

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