Big Brother 2017 'Alternative Britain': All you need to know

Get ready for a whole lot of drama, clashes of opinion and power plays as Big Brother is amping up its “culture clash of modern Britain” theme for its forthcoming series.

The Channel 5 show revealed its freshly designed eye logo last month and it features the British flag adorned with an “eclectic” display of images representing life in the UK, including a picture of a mosque, a teapot, a mini skirt-clad woman and a graffiti artist as well as the gates of Buckingham Palace.

Now the trailer, released over the weekend, has promised fans it will pit the rich and the poor against each other inside the infamous abode, as a voice on the promo clip teases: “From every corner of the land, from have ‘nots’ to have lots, from gamer to game for it!”

And at least one contenstant will be from one of Britain’s wealthiest families.

Speaking about the show, Channel 5 said in a statement: “This summer, ‘Big Brother’ presents a must-watch culture clash of modern Britain. At a time of political upheaval and tough questions about unity in the UK, ‘Big Brother’ brings you an alternative look at Britain.

“Standby for a very British summer of contrasts, conflicts and collaboration … and more fireworks than you could imagine, as a selection of people, from a range of backgrounds, come together in the ultimate social experiment. The United Kingdom of ‘Big Brother’ … and everyone is welcome.”

Emma Willis is heading back to host, and Rylan Clark-Neal will return for its spin-off show ‘Bit On The Side’.

The former X Factor star also teased he may be inviting a familiar face on to help him out. Someone from ‘This Morning’, perhaps?

He told OK! Online: “I may be bringing someone back from TV’s past, someone that was a staple of all our mornings.”

Rylan also said the main show will return to its simplified, more psychological roots.

“As you know, whatever the theme is for the series, we really go to town with it,” he added.

‘Big Brother’ is set to return in June but there’s no official start date yet, thanks to the general election taking place on June 8.

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