‘Bridgerton’ Soars To Top Of Nielsen Charts With Season 3 Debut; Netflix Effect In Full Swing For ‘Madame Web’ & ‘Reba’

No surprise here — Bridgerton was the talk of the ton during its Season 3 debut week last month.

The series easily made it to the top of Nielsen’s streaming charts for the week of May 13 to 19, despite the first four episodes of Season 3 launching about halfway through this interval. Nevertheless, Bridgerton scored 2.7B minutes viewed, with the four new episodes accounting for 70% of that total.

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That exceeds the viewership during Season 2’s premiere weekend, which hit 2.5B minutes viewed. Of course, the four new episodes do add some runtime to the series, naturally lending itself to more inflated viewing metrics.

About a third of the viewership came from Seasons 1 and 2, indicating that Bridgerton‘s viewership could continue to grow over the next few weeks in anticipation of the final four episodes of Season 3.

The eyebrow raiser on this week’s Nielsen chart is Madame Web, which hit third place overall and No. 1 in movies with 1.2B minutes viewed after hitting Netflix. Nielsen says that, because the film launched on a Monday, it took advantage of the full interval to hit this metric, but it’s still impressive given the film didn’t perform very well at the box office.

Reba also made its way onto the charts for the first time after all six seasons were added to Netflix the week prior, even though they’d already been on Hulu (we think we’ve seen this film before). The Netflix effect was in full swing, helping the series skyrocket to 744M minutes viewed. According to Nielsen, Reba drew a 75% female audience with the highest concentration coming from 18-34.

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