Brits are 'superfans' of TV shows, bands, and even chocolate brands - spending £7.5bn in a year

A survey of 2,000 adults revealed that nearly half (49 per cent) consider themselves a 'superfan' of something, with 31 per cent being devoted to a sports team. A quarter (24 per cent) have been swept up in movie franchise mania, while a fifth are dedicated to a particular video game.

Consequently, 36 per cent have watched every film and episode related to their interest, with a quarter attending as many matches, concerts, and performances as possible. Additionally, 18 per cent have queued for special events to celebrate their fandoms, and 16 per cent pre-order the latest releases as soon as they become available online.

On average, Brits have spent £287 on their fandom in the past year. The study was commissioned by M&M'S to celebrate the launch of its new M&M'S Minis and a pop-up experience in Soho on Wednesday 22nd May.

Chocolate lovers will have the opportunity to meet the famous characters, create mini chocolate versions of themselves, and be among the first in the UK to try M&M'S Minis. When it comes to chocolate, 85 per cent of the nation identify as fans, with 10 per cent claiming to be 'completely obsessed'.

Half have visited a chocolate shop to indulge their sweet tooth, with 46 per cent describing it as a fantastic family day out. Furthermore, 21 per cent plan to visit one in the next 12 months.

Robb and Kathryn, hailing from London and Buckinghamshire respectively, are self-proclaimed 'superfans' of the sweet treat brand. Their paths crossed in a waiting room during an interview for a sports presenter role. It was here that Robb offered Kathryn one of his M&M'S, sparking a friendship that flourished despite neither landing the job.

Reflecting on their shared passion, Robb said: "When I think of M&M'S, it brings me back to when Kathryn and I first met years ago and how we naturally bonded over our shared love for them."

"Whenever we are together, we always manage to find a way to enjoy them, whether that's visiting the London store or snacking on M&M'S while watching a film."

Here's a look at the top 20 things Brits are superfans of:

1. TV shows or series.

2. Music bands or artists.

3. Sports teams (e.g. football).

4. Books or book series.

5. Movies or film franchises.

6. Chocolate.

7. Video games.

8. Celebrities or public figures.

9. Travel destinations.

10. Fictional universes (e.g. , Star Wars, Marvel Universe).

11. Hobbies or crafts (e.g. , knitting, woodworking, model building).

12. Food or cuisine (e.g. , specific restaurants, chefs, cuisines).

13. Cars or automotive brands.

14. Restaurants.

15. Sweets.

16. Crisps.

17. Historical figures or events.

18. Fashion brands or designers.

19. Technology products (e.g. smartphones, gaming consoles, computers).

20. Snacks.