The Duchess of Cambridge's sell-out floral Faithfull the Brand frock is finally back in stock.
The Marie-Louise midi dress sold out instantaneously when the duchess sported it at the end of June for a visit to The Nook children's hospice in Norfolk.
Showing the 'Kate effect' in full force, global fashion platform Lyst noted that searches for Faithfull the Brand spiked 512 per cent on the day the images of Kate were released, while searches for floral dresses were up 21 per cent in the week following the dress's debut.
The duchess is no stranger to a floral midi; there was the Michael Kors dress she wore for Princess Charlotte's first day of school in September and who could forget the stunning Emilia Wickstead she chose for a garden opening last year?
Faithfull the Brand Marie-Louise floral midi dress, £180 | buy now
Faithfull the Brand was founded in 2012 in Bali by Australian Sarah-Jane Abrahams and Norwegian Helle Them-Enger, two fashion-loving friends who are inspired by vintage fashion and craft their dresses using local artisans and ethically-sourced materials.
Other celebrities have proved faithful - pun intended - to the brand too. Victoria's Secret Angel Candice Swanepoel, Hailey Bieber and Sienna Miller have all been spotted iin nonchalantly chic Faithfull frocks in recent years.