Fashion with a passion: what's on at St James's stylish LFWM event

London is a city known for its stylish occupants. And for a few days in June, the capital is set to look even better, as London Fashion Week Men’s (LFWM) rolls into town with a packed schedule of catwalk shows, presentations and parties. Returning for its 15th edition, LFWM is a celebration of the diverse style London has to offer, showcasing everything from tasteful tailoring to subversive streetwear, wearable workwear and luxurious leather goods.

Although most LFWM​ events are for industry insiders only, there is a way that you too can be part of the action. On 8 June, the one-of-a-kind​ neighbourhood of St James’s will once again play host to a festival of men’s fashion, the only LFWM event that’s open to the public.

Jermyn Street — the original home of menswear and the heart of St James’s — will be transformed into an open-air catwalk, providing a sartorial centrepiece that has to be seen. You can also look forward to exciting in-store events and limited edition buys accompanied by street food to boost the festival atmosphere.

Fashion shows will run throughout the day (12pm, 1.30pm and 3pm), featuring the vibrant and diverse brands the neighbourhood has to offer, from the iconic menswear stores of Jermyn Street and wider St James’s through to contemporary brands. Expect to see looks from Sunspel, John Smedley, Jigsaw Emporium and Barbour International.

With Catherine Hayward, fashion director of Esquire, in charge of the styling, you can expect ample inspiration for your summer wardrobe, covering not just what to wear but how to style it. “London is a major player on the international fashion scene and St James’s is home to some of the capital’s best-kept style secrets,” Catherine says. “Where else can you find such illustrious yet diverse names in the same neighbourhood?”

The show will be working on a see-now-buy-now concept, with the opportunity to purchase looks straight from the catwalk in stores across St James's. Now in its fifth year, the St James’s showcase is a unique opportunity to be on the front row of a sartorial celebration that’s not to be missed. Register for your free ticket here.

Snap up one of these super offers with the help of this handy map

1. Cubitts

Best for: eyewear

Cubitts create handcrafted frames and lenses for spectacles and sunglasses. They also offer full eye examinations in every store.

Offer: complimentary eye exams and 10% off purchases in-store.

2. Tricker’s

Best for: loafers

Established in 1829, Tricker’s is England’s oldest shoemaker and is well-known for its sturdy country boots and classic loafers.

Offer: a free gift of either a Tricker’s leather notebook or keyring with every purchase.

3. John Smedley

Best for: polo shirts

Home to handcrafted knitwear made in Britain, John Smedley have been manufacturing in Derbyshire since 1784.

Offer: an exclusive 235th anniversary gift with all purchases over £250.

4. New & Lingwood

Best for: bold blazers

A quintessential English outfitter since 1865, New & Lingwood is famous for exceptional quality for savvy gentlemen.

Offer: head in-store to pick up one of 50 free goody bags which will include a pair of socks and a 20% discount code.

5. Benson & Clegg

Best for: tailoring accessories

Founded in 1937, Benson & Clegg is a bespoke tailor and menswear brand renowned for luxury cufflinks, neckwear and handcrafted blazer buttons.

Offer: 15% off their new ready to wear capsule collection in-store.

6. Floris

Best for: aftershave

British family perfumers since 1730, Floris has an extensive collection of men’s grooming products, from shaving sets to face scrubs.

Offer: 20% discount on the entire Gentleman Floris range.

7. SIRPLUS

Best for: Nehru jackets

SIRPLUS makes quality and contemporary menswear from surplus and other responsibly sourced fabrics.

Offer: complimentary pair of socks with every purchase and in-store drinks from Toast Brewery.

8. Aquascutum

Best for: trench coats

Iconic British brand Aquascutum​ started life as a Mayfair tailors in 1851, and it is now home to luxury clothing for men and women.

Offer: an exclusive 20% discount available in-store (excluding trench coats and rainwear).

9. Sunspel

Best for: basics

Founded in England in 1860, Sunspel​ produces the finest cotton and wool basics, from t-shirts to sweats.

Offer: 15% off all purchases and drinks served in-store.

For more about what's happening in and around St James's and to apply for free tickets to the catwalk show, visit stjameslondon.co.uk

*This content was commissioned and approved by St James's London