Fish fingers are making a comeback as Brits ditch meat

They might summon flashbacks to school dinners but fish fingers are making a comeback, according to supermarket sales.

A report in The Grocer magazine shows that processed fish (including fish fingers), is quickly growing in popularity, with supermarkets having sold more than £30m more processed fish this year than last.

That’s a rise of 5.9% – and fish manufacturers also say that their figures show a growth of around 3% compared to 2015.

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Birdseye, which makes fish fingers, reckons that 18 fish fingers are eaten every second across the UK, thanks in part to the popularity of the fish finger sandwich.

The fish finger’s resurgence comes as meat sales fell across the UK, which The Grocer attributes to healthier lifestyle and the risk of carcinogens: “With more and more Brits cutting down on meat and the backlash against bacon and sausages in full swing after a report by the WHO which found that some prepared meats are carcinogens, fish is flying.”