South Carolina's Governor appears to have closed the door on appointing Stephen Colbert to the US Senate.
Nikki Haley, who will name a successor to departing Senator Jim DeMint, playfully brought an end to the comedian's latest political aspirations - because he did not know that the state drink is milk.
Colbert, a South Carolina native who has staged a handful of mock political campaigns, apparently began gunning for the Senate seat after Mr DeMint announced this week that he would resign to join the conservative Heritage Foundation.
Colbert plays a conservative pundit on his cable show The Colbert Report.
During the show on Thursday, Colbert urged his fans to put in a good word for him with Governor Haley.
"You want somebody young, somebody conservative, somebody from South Carolina, maybe somebody who had a super PAC," Colbert said, ticking off the criteria - all of which he seemed to meet.
Thousands of messages subsequently poured into the Governor's official Twitter account.
She responded on Facebook, writing that she appreciated Colbert's interest.
However, she added: "But you forget one thing, my friend. You didn't know our state drink. Big, big mistake."
She was referring to her April appearance on Colbert's show, during which the host could not name milk as the official state beverage.
Colbert also once donned a crown and declared himself Governor of South Carolina when then-Governor Mark Sanford disappeared for several days in 2009 while visiting his mistress in Argentina.