Jaffa cakes boxes shrink in latest chocolate downsizing scandal... but some stores sell them for same price

Jaffa cakes have become the latest chocolate treat to be downsized, sparking outrage from fans across the country.

McVitie’s has reduced the number of Jaffa cakes in a standard pack from 12 to 10, but some stores are continuing to sell them for the same price.

The new pack contains 122g instead of 146.4g, with the recommended retail price lowered from £1.15 to 99p. This means the cost per biscuit has increased from 9.58p to 9.8p.

However, some stores have been found selling the smaller packs for the same price as their predecessors.

Ocado is currently offering the 10-packs for £1.19, which works out at 11.9p per biscuit.

Other shops recently sold the bigger packs for £1 and are offering the new ones at the same price, the Sun reported.

A McVitie’s spokesperson confirmed there had been no changes to the actual biscuit, and said retailers were responsible for their own prices.

But fans of the popular biscuit took to Twitter to lament the latest saga in a series of downsizings including Toblerone, Maltesers and Walnut Whips.