Joe Wicks and Trinny Woodall join BBC Dragons' Den line-up

Fitness sensation Joe Wicks and style icon Trinny Woodall are poised to join the iconic business investment show Dragons' Den on the BBC. The programme, known for its no-nonsense approach to budding entrepreneurs seeking investment, is set to make a return in 2025.

The line-up will once again feature savvy investment moguls Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies, and Steven Bartlett resuming their roles as the fierce financiers. Joining them on this venture are not just The Body Coach Joe Wicks, known for his lockdown fitness revolution, but also fashion maven and beauty guru Trinny Woodall. Additionally, Emma Grede, lauded British businesswoman and philanthropist, will grace the panel as a guest Dragon for her sophomore appearance.

Joe, the 38-year-old health influencer whose virtual PE classes took the nation by storm during the Covid lockdown, expressed his anticipation about the role: "I can't wait to step into the Den as a guest dragon and meet all the brilliant and passionate entrepreneurs." Emphasizing the potential within perseverance and optimism, he added, "My own journey has shown me that with the right mindset and a lot of hard work, anything is possible."

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Wicks is not just about motivational talks; he's ready to lend his expertise to help fledgling businesses soar: "I'm really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential." Leveraging his online high-intensity interval training (HIIT) workout success, Joe expanded his entrepreneurial horizon with a dedicated fitness app, and has consistently been putting forth a range of healthy eating and exercise-focused recipe books, all aimed at boosting both physical and mental well-being.

Joe recalled the early days of entrepreneurship when he energetically promoted his bootcamp and personal training services, armed with fliers on the streets. Now, as a proud father of four after welcoming another child with his partner Rosie, 33, Wicks is set to take on this new role, continuing to inspire with both his business acumen and fitness advocacy. After earning the title of "PE teacher to the nation" during Britain's Covid lockdowns, he received an MBE for his contributions to fitness and charity.

Trinny Woodall, founder and CEO of digital-first beauty venture Trinny London and erstwhile presenter on BBC makeover show What Not to Wear, has also shared her excitement about joining Dragons' Den as a guest dragon: "Building and growing my beauty brand has been one of the great experiences of my life. I'm delighted to join the next series of Dragons' Den as a guest dragon, and look forward to discovering the fantastic ideas and passion that the entrepreneurs will bring to the table. I'm looking forward to sharing insights from my own entrepreneurial journey, and hope I can play a part in helping these businesses achieve their goals."

Emma Grede, celebrated as one of America's Richest Self-Made Women from 2022 to 2024 and among the Richest Self-Made Women Under 40 in 2022 by Forbes, co-founded Good American and not only partners with Kim Kardashian's Skims brand but also serves as chairwoman of The Fifteen Percent Pledge. For the latest TV & Showbiz news, sign up to our newsletter.