Yahoo News Lidl launches new loyalty prices offering customers money off products
Lidl is the latest supermarket to introduce a loyalty pricing system to customers, bringing prices down even further.
The chain recently rolled out Lidl Plus Offers for customers, which mean that members of the scheme receive reduced rates on certain goods while others pay full price.
It follows in the footsteps of Morrisons More, Tesco Clubcard offers and Sainsbury's Nectar prices - as well as the Co-Op and Waitrose's member-only pricing schemes. But just how well does the Lidl Plus scheme compare to other supermarket savings plans?
Consumer champions at Which? have put in the research to find out. Which? explain that Lidl Plus Offers are rolled out on a number of products each week, with savings automatically applied at checkout when a shopper scans their app.
Offers that the consumer champions found last week included 95p tins of Freshona peach slices on a member-only, buy-one-get-one-free deal, Formil Laundry Gel for £1.99 (non-members: £2.39) and Oaklands funsize koala pears at 99p (non-members: £1.29) as well as discounts on a range of middle aisle items - from sprinklers to children's scooters.
Which? added: "We checked the pricing history of seven of the Lidl Plus Offers advertised last week. Most had been at the non-member price or more for the past six months, so looked like decent deals. But the Oaklands funsize koala pears (550g) had been cheaper for all customers (not just loyalty members) on several occasions – 59p at the end of November, 69p at the end of January, 70p in mid-April and 89p in late April.
"So the 99p member-only offer may not have been as good as it looked."
The Lidl Plus scheme also allows other benefits in addition to the range of member-only prices. Weekly coupons are given based on a person's shopping habits, while customers are also awarded for spending certain amounts in store.
Which? add: "For instance, spending £250 a month will generate a 10% off coupon. Members get a free in-store bakery item in their next shop when they spend £50 in a month. This comes alongside exclusive discounts for Lidl Plus members, such as a free two-month digital magazine subscription or 20% off Tough Mudder tickets."
