3 Key Ways Netflix Has Changed Its Content Strategy

3 Key Ways Netflix Has Changed Its Content Strategy

The year 2013 was a pivotal one for Netflix (NASDAQ: NFLX). It was a smart move: Though creating original content was sure to be more expensive than licensing an existing show, Netflix would reap long-term savings by dealing with itself rather than continually renegotiating streaming deals with other content creators. The strategy only became more important as Netflix's streaming competition grew.