Why Shares of DoubleVerify Surged 14% Higher This Week

Shares of advertising software technology vendor DoubleVerify (NYSE: DV) shot up 14% this week, according to data provided by S&P Global Market Intelligence. In fact, following social media leader Snap's (NYSE: SNAP) disappointing earnings this past week blamed on Apple's (NASDAQ: AAPL) new user privacy rules, other stocks that rely heavily on digital ads fell in sympathy. Caught up in the pain were social media king Facebook, as well as ad marketplace software firms The Trade Desk, Magnite, and PubMatic.