Max Readies Norwegian Original ‘MILF Of Norway’ Ahead Of Europe Launch

Jesse Whittock
·3-min read

Max’s long-awaited debut in Europe is nearing and it’s coming with a saucy original out of Norway.

The Warner Bros Discovery-owned streamer is readying MILF of Norway, a scripted comedy starring Mariann Hole (Made in Oslo, Ammo) and Trond Fausa Aurvåg (Oppenheimer, Lilyhammer).

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The eight-episode show will be made available across Max’s international footprint when it launches in Norway and several other European countries on Tuesday, May 21. Following its launch, a new episode will drop weekly on Fridays.

JB Perrette outlined the Max rollout plan last month during his keynote at Series Mania in Lille, France.

MILF of Norway follows Lene (Hole), a woman in the middle of midlife crisis who unexpectedly becomes an internet porn star. Rune Denstad Langloa is the director and Cathinka Nicolaysen and Christian A. Owe are the writers.

Synopsis reads: “The spark in Lene’s marriage is long gone and when she suddenly loses her job at a prestigious advertisement agency, she feels lost and humiliated, wondering what to do next. One drunken night, she posts a scantily clad picture of herself wearing a traditional folk costume – mostly as a joke – on the website InsideFans.

“Lene soon realizes there is a niche audience out there who are thirsty for more and willing to pay for it. The side income comes in handy, as the excitement and freedom she feels living this new, secret life is hard to deny. At the same time, the fear of being exposed is exhausting – because who are they really, the people watching her?”

“A show about Internet porn and a midlife crisis was not exactly on my wish list, but the script was incredible,” said Hole. “Combined with a dream team of actors and Rune Langlo on board as director, this was an opportunity I could not pass up. It’s the dream role I didn’t know I wanted.”

The show is based on idea from Birgitte Bruusgaard and Jørn Berge Larsen, the latter of whom also serves as producer. The series is directed by Rune Denstad Langloa and is written by Cathinka Nicolaysen and Christian A. Owe.

Executive producers for WBD are Rebecca Medbøe and Bjørn Asgeirsson. Brandpeople AS is the producer.

“MILF of Norway is a show we are terribly proud of and we are excited to see it launching as part of our new streaming service in Europe, demonstrating that the content we produce here in Norway has the potential to reach an International audience,” said Magnus Vatn, VP of Content & Programming at Warner Bros. Discovery Norway.

“We have a proven track record of creating content that can make viewers laugh while also pulling at their hearts strings and we are confident that MILF of Norwayis no exception. The rich and nuanced story, brought to life by the wonderful Mariann Hole and Trond Fausa Aurvåg, will simultaneously challenge and entertain viewers.”

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