Miliband 'Glinterview' With Beauty YouTuber

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Fresh from his YouTube endorsement from Russell Brand, Ed Miliband has given an interview to the fashion and beauty vlogger Louise Pentland.

The 30-year-old, whose YouTube channel Sprinkle of Glitter has 2.1 million followers (nearly twice as many as Brand's), took time out from fashion and beauty advice to tackle the Labour leader on why to vote.

In a move calculated to appeal to younger voters, and bring out those who think it is not worth turning up to the ballot box, Mr Miliband gave a 12-minute "glinterview" to Ms Pentland .

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In it he revealed very little about policy and instead focused on why people should vote, highlighting zero-hours contracts and insecure working prospects for young people.

And he added while young people had the "right to complain", if they were going to do so then they should try to do something about it by voting.

He said he had joined the Labour party at the age of 17 because of a "sense we needed to change things".

Ms Pentland moves among a circle of celebrity YouTubers that includes Zoe Sugg, better known as Zoella, and Alfie Deyes, of Pointless Blog, and started her channel with her bedroom tips on fashion and beauty.

She has widened her appeal with lifestyle, craft and toddler advice, greeting her viewers with "aloha sprinklerinos".

Mr Miliband's other YouTube appearances include his first "collab" with vlogging twins NikiNSammy in April, during which he incorrectly guessed Nigel Farage was older than Brad Pitt - and was subsequently introduced to the word "mindfarted".

He told Ms Pentland both she and the twins remained his favourite YouTubers.

Mr Miliband was sharply criticised for his exchange with Russell Brand - the "Milibrand" interview has been watched more than 1.1m times.

Just over 12 hours after Ms Pentland's interview was posted it had been viewed nearly 125,000 times.

Contrast that with the 88,000 views the Labour Party has had on its YouTube channel for Ed Miliband: A portrait, by the Bourne movie director Paul Greengrass.

The Conservatives have taken a significantly different approach to YouTube by focusing on attack adverts - often highlighting the risks of a Labour SNP deal.

After hearing about the Russell Brand interview, David Cameron called Brand, who has since urged people to vote Labour , a "joke".

The Conservative leader said he "didn’t have time to hang out" with Brand and concluded Mr Miliband was also "a joke".