Millions of Tesco Clubcard holders can get £100 extra points under new system

Millions of Tesco shoppers can earn EXTRA Clubcard points worth up to £100 with new ‘challenges’. Three million Tesco shoppers at the supermarket giant will be invited to take-part in its game "Clubcard Challenges".

Shoppers and customers will receive 20 challenges - across a six week period - that have been personalised just for them. Tesco said the challenges will vary for each participant and can range from "spend £20 on our Summer BBQ range over the next six weeks" to "spend £10 on plant-based meals".

Lizzie Reynolds, group membership and loyalty director at Tesco said: “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries."

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Tesco will roll out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalised and gamified offers and promotions to each individual Clubcard member.

Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, said: "Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we're very excited to see how our customers respond to Clubcard Challenges."

Tim Mason, CEO of Eagle Eye, commented: "It's a privilege to be working with Tesco, one of the world's great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions. This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing."

EagleAI Personalised Challenges is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour, Tesco has also confirmed today (Monday).