Although people believe in equal rights and respect for women, not everyone would feel comfortable calling themselves a feminist.
So what is it about the word that turns people off?
Here's performance artist Martha Mosse with today's Morning Story.
:: Check out Sky News' Morning Stories series on YouTube
This Morning host Ben Shephard called a halt to the ITV show as breaking news came into the studio live on air
For the Love of Dogs viewers were left infuriated as they pointed out a 'bad habit' of presenter Alison Hammond's during the latest episode of the ITV show, which has seen ratings plummet.
The moment was filmed by a Pollok resident who was left disgusted after spotting the vermin from her kitchen window in the Templeland Road area of Glasgow.
Meghan Markle and Prince Harry made their first public appearance alongside Prince William and Kate Middleton in 2018, but a Royal author has claimed it was marred by an awkward moment
For the Love of Dogs viewers were left fuming during the latest episode of the long-running ITV show
Prince William made a surprise visit to a school in the West Midlands today, where he issued a 14-word update on his wife, Kate Middleton, amid her cancer treatment
Callum Laing, 40, was diagnosed with a stage 4 Glioblastoma brain tumour, after he had been suffering from intense headaches - but surgeons in Edinburgh have made a surprising discovery.
Officers said it was 'possibly the biggest seizure in recent years' - and Leonard Simpson was offered £2,000 to get it to Scotland
The ITV The Martin Lewis Money Show star, who is a BBC Sounds podcast host too, spoke out on Twitter/X over how to get in touch with your bank urgently
Police officers had received reports of two men 'exposing themselves'
The pair were back at the helm of the ITV daytime show when Cat struggled through tears over their latest interview
Gordon Ramsay swears by this easy 10-minute pasta dish, which he said has become a "regular midweek family meal" in his house.
Adrian Newey, the man behind Max Verstappen’s current domination of F1, has been at Red Bull since 2006
Footage taken by a Brazilian tourist shows several pedestrians stepping to soothe the black horse which caused damage after running through the London streets on Wednesday.
Whatever the long-term electoral consequences of the ending of the SNP-Greens agreement, Humza Yousaf has at last seized one of the most important elements in politics: the initiative.
A horse trainer who was accused of the murder and rape of a showjumper he was in an “illicit relationship” with has been found dead before the second day of his trial was set to begin.
Five escaped Household Cavalry horses have run loose through central London after throwing their riders while exercising.
Martian Creepy Crawlers The European Space Agency's Mars Express orbiter has spotted mysterious "spiders" roaming the Red Planet's southern polar region. But they're not the arachnids we've come to fear back on Earth — they're the result of a complex geological process that causes carbon dioxide to sublimate, bringing darker material from below the surface […]
They contain a triple whammy of alpha linolenic acid, fibre and lignans which help protect against heart disease, high blood pressure and high cholesterol
It’s practically impossible.
Yahoo News