The appetite to watch NFL action in London continues to grow with demand for tickets to games in the capital up 40 per cent in 2018.
The Seattle Seahawks’ comprehensive victory over the Oakland Raiders at Wembley on Sunday marked the NFL’s return to the city; the first of three games being played at the home of English football in October.
All eyes will be on London that Sunday, with that fixture Stubhub’s most in-demand NFL game in the world this season ahead of state-side games between the Dallas Cowboys and Carolina Panthers and Atlanta Falcons vs the Eagles.
While Londoners are flocking to games, UK fixtures are also inviting US fans to make the journey across the Atlantic.
Almost two fifths (37%) of sales for the Eagles vs Jaguars come from the state of Pennsylvania – the highest amount of sales from a US state for an NFL London game that StubHub has received.
"In recent years, we’ve seen a new trend emerge around the concept of ticket tourism, whereby international fans travel huge distances to see their favourite teams, artists and bands play live – and this is becoming increasingly evident with the NFL, with ticket buyers from 42 different countries making their way to London to watch the games this season,” Wayne Grierson, Regional Manager Northern EMEA at StubHub said.
“That said, it’s not just oversees fans coming to the capital in their droves to watch the games, as we’ve seen huge increase in the number of Brits snapping up tickets, with demand up a massive 333%.
"At StubHub, we support increasing diversity in sports, so we’re pleased to see uptake in American sports by both oversees and local fans, helping to bring a welcomed boost to the economy as the NFL firmly marks its place on the UK sporting calendar.”