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Parrot's new drone product line
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Parrot, a popular French drone manufacturer, recently launched Parrot Professional, a new product line that's aimed at the low-end enterprise drone market.
The company said its gearing the drones for agricultural and construction use cases initially. They'll be priced between $1,000 and $5,000. For context, that's comparable in price to Yuneec's Typhoon drone, which is designed for high-altitude aerial photography.
Companies like Parrot and Yuneec have been pivoting away from the consumer drone market and into the low-end enterprise market. That's because Chinese drone manufacturer DJI dominates the consumer drone market, making it hard for anyone, let alone other drone makers, to break into the space. Instead, these companies have been moving into the low-end enterprise drone space, Parrot only being the latest to do so. For example, Matternet, a California-based drone manufacturer, is angling to develop less complex and expensive drones designed to conduct medical deliveries.
For Parrot in particular, this move could prove helpful. Earlier this year, the company laid off about one-third of its workforce due to huge losses in the consumer drone market. If it wants to return to overall profitability, the low-end enterprise market could help it do so. But since many other companies are also eyeing the space, it will face challenges to differentiate its drones so it can earn a large market share.
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