People stunned as they learn real reason Apple logo has a bite taken out of it

The Apple company logo
The Apple company logo -Credit:Getty Images


People have been left stunned after discovering the reason behind the bite in Apple's logo. The tech giant, which was established in 1976, didn't introduce its iconic logo until 22 years later.

Originally named Apple Computer Co, founders Steve Jobs, Steve Wozniak, and Ronald Wayne collaborated to market Wozniak's Apple I desktop laptop before incorporating the company a year later. For over three decades, the firm sold personal computers - including the Apple II, Power Mac lines and Macintosh - but they had to 'reinvent' themselves as sales began to dwindle.

Jobs, who was forced out of the company in 1985, made a comeback in 1997 when his company NeXT was acquired by Apple. He then introduced a new corporate philosophy and launched the iMac, iPod, and iTunes Music Store within the next six years.

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Not only did Jobs' technological innovations transform Apple into the $3 trillion company it is today, he also played a significant role in its logo design. According to a statement on The Designest: "In brief, the current Apple logo was affected by at least two important things associated with the company's establishment comprising both scientific and romantic symbolism. The first one is the direct association with one of the brightest (and highly significant) periods in life of Steve Jobs when he dropped the college and went to Oregon to work at an apple orchard farm commune," reports the Mirror.

"Besides, the apple fruit is the straight symbol of Isaac Newton's brilliant discovery everyone has learned from school. Just like an apple fell on the scientist's head, the law of gravity came home to him when Isaac was peacefully resting under the apple tree. The significance of this event put the beginning of scientific discoveries as we know them nowadays, it was as revolutionary as the creation of the first Apple computer."

Jotting down their brainstormed company names during a car ride back from the airport along Highway 85 were Jobs and Wozniak. After discarding each other's "boring and pompous" ideas, Apple won over. In his memoir, Wozniak shared how they named Apple, writing: "I remember I was driving Steve Jobs back from the airport along Highway 85.

"Steve was coming back from a visit to Oregon to what he called an apple orchard. It actually was some type of commune. He proposed a name - Apple Computer. 'What about Apple Records? ' was my immediate reply. This was (and still is) the record label owned by the Beatles. We both attempted to suggest more technical-sounding names that would outdo Apple, but failed to find any that were better. The name Apple was so far superior than any others that we could think of."

However, the original Apple logo, crafted by co-founder Ronald Wayne in 1977, is a far cry from today's iconic image. It depicted Isaac Newton sitting under an apple tree with an apple ominously hanging above him. The Designest statement elaborates: "The company's first apple logo was not quite a reflection of the brand's essence and far from versatile in terms of graphic design, composition, and style, to be fair.

"It literally depicted the moment when the law of gravity was invented. The first logo included Isaac Newton sitting under an apple tree. What cluttered the old Newton logo more was a frame with a quote by the romantic English poet William Wordsworth, saying, 'Newton... a mind forever voyaging through strange seas of thought'.

"Thankfully, this illustration was not met well by Steve Jobs, so this Apple's logo design existed for a short time and was later replaced by a new logo carried out by a professional graphic designer." Unimpressed by the logo, Jobs reached out to Rob Janoff for a 'fresh yet straightforward' design.

In an interview, Janoff claims to have conceived the bitten apple design in just one week after purchasing apples, placing them in a bowl, and sketching them repeatedly until he arrived at the logotype. While the logo was well received, many Apple users couldn't help but question why the apple has a bite taken out of it.

In a statement from Designest, it was clarified: "According to Janoff, the reason for choosing this bitten apple logo was to prevent people from confusing the overall shape of the apple with some other fruit or vegetable like cherry tomato, having a similar form. Besides, Rob Janoff has found out a bit later that his genius choice of a logo detail was the lucky coincidence with computer terminology he had produced. 'Bite' sounds the same as 'byte' - the smallest unit of digital information, the basis of computing."

Reacting to this revelation, one Reddit user commented: "Today I learned that the Apple logo contains an apple with a single bite because a small version of the logo would be indistinguishable from a cherry." Another user chimed in: "I was under the impression it was in reference to Alan Turing's death, which is a way more clever reason. If I were them I'd stick with that."

A third user expressed: "I always assumed it represented Adam and Eve eating the fruit of knowledge." One more user added: "I thought it was a 'fruit of knowledge' thing. Basically, we bit the fruit of knowledge to gain knowledge, Apple think they are knowledge.."