Piers Morgan slams 'woke imbeciles' after Mr Potato Head announces gender neutral rebrand

BEVERLY HILLS, CALIFORNIA - OCTOBER 25: Piers Morgan attends the 2019 British Academy Britannia Awards presented by American Airlines and Jaguar Land Rover at The Beverly Hilton Hotel on October 25, 2019 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images for BAFTA LA)
Piers Morgan (Frazer Harrison/Getty Images for BAFTA LA)

Piers Morgan has claimed “woke imbeciles are destroying the world" after it was announced that the Mr Potato Head brand will lose the "Mr" in a gender neutral makeover.

Toy giant Hasbro has said that from later this year the popular toy’s brand name and logo will just be “Potato Head”.

The news sparked a debate online, with Good Morning Britain star Morgan among those to weigh in.

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Sharing a picture of the toy on Twitter, he fumed: “Who was actually offended by Mr Potato Head being male? I want names.

“These woke imbeciles are destroying the world.”

Posting an article about the rebrand on Instagram, the presenter continued: “FFS.

"Imagine doing this in the middle of a global pandemic because you’re terrified of offending a few wokies... so spineless and depressing.”

Hasbro announced the change this week.

The company, which has been making the much-loved toy since 1952, said it would be dropping the “Mr” but later clarified that it is the branding that will change.

The Mr and Mrs Potato Head characters will still exist.

“Hold that Tot – your main spud, MR POTATO HEAD isn’t going anywhere!” the firm tweeted.

Watch: Hasbro's Mr Potato Head is getting a gender neutral name

“While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR’ I yam proud to confirm that MR & MRS POTATO HEAD aren’t going anywhere and will remain MR & MRS POTATO HEAD.”

Hasbro Senior Vice President Kimberly Boyd spoke to Fast Company about the change.

“Culture has evolved. Kids want to be able to represent their own experiences," said Boyd.

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"The way the brand currently exists - with the ‘Mr’ and ‘Mrs’ - is limiting when it comes to both gender identity and family structure.”

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